If you are very creative or artistically talented, you'll want to consider selling custom invitations. These are invitations that you design and create yourself and it's a very profitable business because you can basically set your own prices.
Creating your own invitations will really set your business apart from the rest, too, because not many people can do this. Imagine how happy that bride would be if, instead of some wholesale wedding invitation that she could get anywhere, you where able to create for her one that matched the colors of the bridesmaids' dresses and had the exact same ribbons or flowers that she was using throughout the wedding. Why, she'd be willing to pay anything for that!
If your designs are good, try to include some special feature to your invitations that will make them unique to you. This will allow you to charge a higher price, especially once people start recognizing your special brand.
The biggest problem that most people have with Custom Invitations is not so much the design but finding the supplies, and at a reasonable price. This is where the custom wedding invitation business gets tricky.
Make sure you create your fabulous invitations with supplies that are readily available, especially the ones you use for samples. If a client wants to order one of your sample designs that you created a year ago, you want to make sure you can still get the supplies to make it for them, and at the same price.
Fortunately, with these types of invitations, you are the one who decides the price. So if the cost of a particular embellishment rises, you can adjust your prices accordingly.
